https://www.wee.nz/dowhatyoulove daily 0.75 2017-12-15 https://images.squarespace-cdn.com/content/v1/57393166d210b8ad8493dd88/1494402774772-FL8Y5JQG5EGATT4B6HE8/Screen+Shot+2017-05-10+at+7.47.59+pm.png Australian Defence Force https://images.squarespace-cdn.com/content/v1/57393166d210b8ad8493dd88/1494419913101-RFTU7OIMLBKEC94ON2ZK/Screen+Shot+2017-05-10+at+7.47.59+pm.png Australian Defence Force - Do what you love We asked young Australian women what they would love to do with their life – and then showed how those things are possible in the Navy, Army and Air Force. https://images.squarespace-cdn.com/content/v1/57393166d210b8ad8493dd88/1494420553421-MQE8YELVSP2L7UM1YQPD/extra.jpg Australian Defence Force - Campaign for Australian Defence Force https://images.squarespace-cdn.com/content/v1/57393166d210b8ad8493dd88/1494420020715-NLA3VX14Q4VARLG1TWE4/Screen+Shot+2017-05-11+at+12.39.56+am.png Australian Defence Force - Love to lead The Results • 5% increase in female enquiries within 3 months of campaign launch • 92% increase to women related pages on the Defence Jobs website • 52% increase in page views on Defence Jobs website • 42% score on “Personal Fit” (perceived as being "a role I can see myself in") versus 16% average score on previous DFR campaigns https://images.squarespace-cdn.com/content/v1/57393166d210b8ad8493dd88/1494394736469-AIAX5SCC03V8VFYGCELM/Screen-Shot-2015-04-30-at-2.25.20-pm_670.png Australian Defence Force - Do what you love ADF https://images.squarespace-cdn.com/content/v1/57393166d210b8ad8493dd88/1494394368750-FTC8BPW0KZNBH21DSJ0I/Screen-Shot-2015-04-30-at-2.25.33-pm_670.png Australian Defence Force - Poster and copy for ADF https://www.wee.nz/virgin daily 0.75 2017-12-15 https://images.squarespace-cdn.com/content/v1/57393166d210b8ad8493dd88/1494395654935-65C883MZPGTI19ZCOLMS/Screen+Shot+2017-05-10+at+5.53.56+pm.png Virgin Mobile - Avoid boring https://images.squarespace-cdn.com/content/v1/57393166d210b8ad8493dd88/1494395654935-65C883MZPGTI19ZCOLMS/Screen+Shot+2017-05-10+at+5.53.56+pm.png Virgin Mobile - Avoid boring https://images.squarespace-cdn.com/content/v1/57393166d210b8ad8493dd88/1494395869424-DUC30ZWU23385BA1ZV23/Screen+Shot+2017-05-10+at+5.57.26+pm.png Virgin Mobile - Avoid boring https://images.squarespace-cdn.com/content/v1/57393166d210b8ad8493dd88/1494399950192-TX1XPTU5720LPFFN209W/static1.squarespace-1.png Virgin Mobile - Bus posters https://www.wee.nz/sherwin daily 0.75 2017-05-10 https://images.squarespace-cdn.com/content/v1/57393166d210b8ad8493dd88/1494419064981-CLCJTU1V0UT18DJHWXHG/Screen+Shot+2017-05-10+at+5.43.54+pm.png Sherwin Williams https://images.squarespace-cdn.com/content/v1/57393166d210b8ad8493dd88/1494395110026-GOZ4R7IFKG60BQ7I4OML/Screen+Shot+2017-05-10+at+5.43.54+pm.png Sherwin Williams https://images.squarespace-cdn.com/content/v1/57393166d210b8ad8493dd88/1494399889255-VH2C6EL2WPDGV5I5LJS2/SW%2BPRINT.jpg Sherwin Williams https://www.wee.nz/elevit daily 0.75 2017-12-15 https://images.squarespace-cdn.com/content/v1/57393166d210b8ad8493dd88/1494395225333-OZ9EF0DWJVBN1OF0JONP/Elevit%2BAd_650-1.jpg Elevit - Elevit copywriting https://images.squarespace-cdn.com/content/v1/57393166d210b8ad8493dd88/1494395225333-OZ9EF0DWJVBN1OF0JONP/Elevit%2BAd_650-1.jpg Elevit - Elevit copywriting https://images.squarespace-cdn.com/content/v1/57393166d210b8ad8493dd88/1494395273360-XJTA1L0XPWQX7MCZUA3H/5d3abaecbb505d283f4da0aca2188074_600.jpg Elevit - Bar coasters https://images.squarespace-cdn.com/content/v1/57393166d210b8ad8493dd88/1494395420608-WXUQXHVI173KXTRF4ZWW/Screen+Shot+2017-05-10+at+5.49.59+pm.png Elevit - Let's create together https://www.wee.nz/citi daily 0.75 2017-12-15 https://images.squarespace-cdn.com/content/v1/57393166d210b8ad8493dd88/1494398175266-GH9KK9HEOZEGUHTCINSE/FPC_Mockups_LunarNY.jpg Citi Bank - Rooster https://images.squarespace-cdn.com/content/v1/57393166d210b8ad8493dd88/1494398175266-GH9KK9HEOZEGUHTCINSE/FPC_Mockups_LunarNY.jpg Citi Bank - Rooster https://images.squarespace-cdn.com/content/v1/57393166d210b8ad8493dd88/1494398228004-OW7YZK0CRVC0VX6J8G8G/static1.squarespace-1.jpg Citi Bank - ballerina https://images.squarespace-cdn.com/content/v1/57393166d210b8ad8493dd88/1494398178833-KAF0A5LKFMBU9QVCNFJ8/Strip_Mockups_LunarNY.jpg Citi Bank - band https://images.squarespace-cdn.com/content/v1/57393166d210b8ad8493dd88/1494398177958-97YK9VOD5KRPL1GGBTWE/POS_LunarNewYear_Puppet.jpg Citi Bank - puppets https://www.wee.nz/anzac daily 0.75 2017-05-10 https://images.squarespace-cdn.com/content/v1/57393166d210b8ad8493dd88/1494397402645-HP1TBS6MRCZJILB78Q0K/Screen+Shot+2017-05-10+at+6.22.53+pm.png News Corp - News Corp Anzac https://images.squarespace-cdn.com/content/v1/57393166d210b8ad8493dd88/1494397402645-HP1TBS6MRCZJILB78Q0K/Screen+Shot+2017-05-10+at+6.22.53+pm.png News Corp - News Corp Anzac https://images.squarespace-cdn.com/content/v1/57393166d210b8ad8493dd88/1494397490916-PT9XGEJEVOL4Q0EAXEJ8/Screen+Shot+2017-05-10+at+6.24.28+pm.png News Corp - News Corp Coins https://www.wee.nz/nrl daily 0.75 2017-05-10 https://images.squarespace-cdn.com/content/v1/57393166d210b8ad8493dd88/1494400740993-TTGWGEZ96MJX6NNL76YG/Screen+Shot+2017-05-10+at+6.29.46+pm.png NRL https://images.squarespace-cdn.com/content/v1/57393166d210b8ad8493dd88/1494397882926-79PWB8F9YOUAZQ93PJHK/Screen+Shot+2017-05-10+at+6.29.46+pm.png NRL - State of mind https://www.wee.nz/trees daily 0.75 2017-12-15 https://images.squarespace-cdn.com/content/v1/57393166d210b8ad8493dd88/1494399365624-8XYRJAQFLHVO5HK0D8D3/12662560_10154529253114829_1965587276235802476_n_670.jpg Keep the trees - Will it hurt? https://images.squarespace-cdn.com/content/v1/57393166d210b8ad8493dd88/1494399365624-8XYRJAQFLHVO5HK0D8D3/12662560_10154529253114829_1965587276235802476_n_670.jpg Keep the trees - Will it hurt? https://images.squarespace-cdn.com/content/v1/57393166d210b8ad8493dd88/1494399357487-YW1JB00HPM1A4OJQ9J1G/12592202_10154529252994829_6427196347282058325_n_670.jpg Keep the trees - Ambient advertising https://images.squarespace-cdn.com/content/v1/57393166d210b8ad8493dd88/1494399291440-3NR6N2PRA5UHNWAHD2T1/12670575_10154529253024829_7011720090911024025_n_670.jpg Keep the trees - Copywriting tree puns https://images.squarespace-cdn.com/content/v1/57393166d210b8ad8493dd88/1494399289970-CF5ZRD2OI43ZIVQUTSVW/12662570_10154529253084829_3548853596645322263_n_670.jpg Keep the trees - Trim poster https://www.wee.nz/allblacks daily 0.75 2017-12-15 https://images.squarespace-cdn.com/content/v1/57393166d210b8ad8493dd88/1494404683712-XZLW09CPVR2GOB4U8B5X/image-asset.png Tuatara https://images.squarespace-cdn.com/content/v1/57393166d210b8ad8493dd88/1494397049433-2PGN9DJEMPAJQZIZIKIK/tuatara%2Bcopywriter.png Tuatara https://images.squarespace-cdn.com/content/v1/57393166d210b8ad8493dd88/1494397066058-77M4F5JKO3YWOCL3EOD4/Screen+shot+2012-07-03+at+11.11.17+AM.png Tuatara - Tuatara Beer Ad https://images.squarespace-cdn.com/content/v1/57393166d210b8ad8493dd88/1494397095252-ZOJ2P3RDGSQY9IK605KZ/Screen+shot+2011-09-23+at+11.51.57+AM.png Tuatara - Beer poster copywriting https://www.wee.nz/harambe daily 0.75 2017-12-15 https://images.squarespace-cdn.com/content/v1/57393166d210b8ad8493dd88/1494403691874-6J221YBL1SAHG08FUD1P/Screen+Shot+2017-05-10+at+8.07.42+pm.png Harambe - Ticks out for harambe https://images.squarespace-cdn.com/content/v1/57393166d210b8ad8493dd88/1494403691874-6J221YBL1SAHG08FUD1P/Screen+Shot+2017-05-10+at+8.07.42+pm.png Harambe - Ticks out for harambe https://www.wee.nz/sony daily 0.75 2017-12-15 https://images.squarespace-cdn.com/content/v1/57393166d210b8ad8493dd88/1494399516548-GAB4LIX8L36TQVLUEEYO/SONY1_1000_670.jpg Sony - Summer https://images.squarespace-cdn.com/content/v1/57393166d210b8ad8493dd88/1494399516548-GAB4LIX8L36TQVLUEEYO/SONY1_1000_670.jpg Sony - Summer https://images.squarespace-cdn.com/content/v1/57393166d210b8ad8493dd88/1494399517173-SSWMRTYCON6QIEGHJ5HS/Screen-Shot-2015-02-18-at-2.59.34-pm_902_670.png Sony - Bonus https://images.squarespace-cdn.com/content/v1/57393166d210b8ad8493dd88/1494399512521-RR94CUGLK9THMS2QLTLG/SONY2_960_670.jpg Sony - Icecream https://www.wee.nz/marvel daily 0.75 2017-12-15 https://images.squarespace-cdn.com/content/v1/57393166d210b8ad8493dd88/1494396786806-F1GI3DLR20UZDWN7349C/static1.squarespace-1.jpg News Corp - Herald Heroes https://images.squarespace-cdn.com/content/v1/57393166d210b8ad8493dd88/1494396786806-F1GI3DLR20UZDWN7349C/static1.squarespace-1.jpg News Corp - Herald Heroes https://images.squarespace-cdn.com/content/v1/57393166d210b8ad8493dd88/1494396287161-L4RFGZHBRML7T66LNHL0/Screen+Shot+2017-05-10+at+6.03.42+pm.png News Corp - News Corp Thor https://images.squarespace-cdn.com/content/v1/57393166d210b8ad8493dd88/1494396797566-9YUBPMCO7Z0JW34RINP7/FPC_Marvel_TwoUp_Layout.jpg News Corp - Paper heroes https://images.squarespace-cdn.com/content/v1/57393166d210b8ad8493dd88/1494396340901-1XPQZADSNJQHT58C2BVW/Screen+Shot+2017-05-10+at+6.04.22+pm.png News Corp - News Corp Marvel https://images.squarespace-cdn.com/content/v1/57393166d210b8ad8493dd88/1494396787421-Q5W8OAR0OG342ZDL7K6V/static1.squarespace.jpg News Corp - Banner https://www.wee.nz/wines daily 0.75 2017-12-15 https://images.squarespace-cdn.com/content/v1/57393166d210b8ad8493dd88/1494398789259-GWH2HBOXKIP3WD82XC4W/Screen-Shot-2015-03-31-at-1.02.41-pm_670.png Pernod Ricard - Sired 12 sons https://images.squarespace-cdn.com/content/v1/57393166d210b8ad8493dd88/1494398789259-GWH2HBOXKIP3WD82XC4W/Screen-Shot-2015-03-31-at-1.02.41-pm_670.png Pernod Ricard - Sired 12 sons https://images.squarespace-cdn.com/content/v1/57393166d210b8ad8493dd88/1494398788823-8TV4MB2QAZ31392YXC4D/Screen-Shot-2015-03-31-at-1.02.52-pm_670.png Pernod Ricard - bold https://images.squarespace-cdn.com/content/v1/57393166d210b8ad8493dd88/1494398828801-P19EVMYHMVYDUL81UFAZ/WYNDAM_layout4.jpg Pernod Ricard - Hands https://images.squarespace-cdn.com/content/v1/57393166d210b8ad8493dd88/1494398831170-VGVXH2ATADTNA0HIEKG8/WYNDAM_layout1.jpg Pernod Ricard - compromise https://images.squarespace-cdn.com/content/v1/57393166d210b8ad8493dd88/1494398823818-1Q5C66BK9DE6JS69AWJL/wine%2Bcopywriter.jpg Pernod Ricard - Two Lands https://images.squarespace-cdn.com/content/v1/57393166d210b8ad8493dd88/1494398826555-KE8J40JCD75V2R6VPM21/Stonleigh.jpg Pernod Ricard - stoneleigh https://images.squarespace-cdn.com/content/v1/57393166d210b8ad8493dd88/1494398823823-7RLNVN8PKZLZYJYWJ1HG/Stonleigh2.jpg Pernod Ricard - The bottle https://images.squarespace-cdn.com/content/v1/57393166d210b8ad8493dd88/1494398826339-75LF1FPKF1M22EA5RO65/BrancottEstate2.jpg Pernod Ricard - Gold https://images.squarespace-cdn.com/content/v1/57393166d210b8ad8493dd88/1494398830634-0HJBD7EA5OSAWQUUDKUF/BrancottEstate.jpg Pernod Ricard - Brancott https://www.wee.nz/work-1 daily 0.75 2017-05-10 https://images.squarespace-cdn.com/content/v1/57393166d210b8ad8493dd88/1494418214026-DMSRH2BF1E4YPALRPOLF/Screen+Shot+2017-05-10+at+7.47.59+pm.png Work - Do What You Love The Australian Defence Force has traditionally been seen as a masculine environment, with limited support for women. This perception has meant many young ambitious women have not considered it a suitable career option. In truth there are thousands of jobs in the ADF where women thrive. Our idea was simple: We asked young Australian women what they would love to do with their life – and then showed how those things are possible in the Navy, Army and Air Force. https://images.squarespace-cdn.com/content/v1/57393166d210b8ad8493dd88/1494418214026-DMSRH2BF1E4YPALRPOLF/Screen+Shot+2017-05-10+at+7.47.59+pm.png Work - Do What You Love The Australian Defence Force has traditionally been seen as a masculine environment, with limited support for women. This perception has meant many young ambitious women have not considered it a suitable career option. In truth there are thousands of jobs in the ADF where women thrive. Our idea was simple: We asked young Australian women what they would love to do with their life – and then showed how those things are possible in the Navy, Army and Air Force. https://images.squarespace-cdn.com/content/v1/57393166d210b8ad8493dd88/1494418657020-CSCQ19IZ7ECGXF9L3LHL/Screen+Shot+2017-05-10+at+5.53.56+pm.png Work - Virgin Mobile Avoid boring with a bonus GB of data with selected Virgin Mobile plans. https://images.squarespace-cdn.com/content/v1/57393166d210b8ad8493dd88/1494406521967-5UMVHBOGX8NHD8ABT0GM/Screen+shot+2012-07-03+at+11.11.17+AM.png Work https://images.squarespace-cdn.com/content/v1/57393166d210b8ad8493dd88/1494418506213-DX3RZF4EIOW5305KT0JM/Screen+shot+2011-09-23+at+11.51.57+AM.png Work https://images.squarespace-cdn.com/content/v1/57393166d210b8ad8493dd88/1494406518275-VZQFPX36QS1AW6XAABYC/12662560_10154529253114829_1965587276235802476_n_670.jpg Work https://images.squarespace-cdn.com/content/v1/57393166d210b8ad8493dd88/1494406582832-7IFIS5E6R46SL5BK38XX/Elevit%2BAd_650-1.jpg Work https://images.squarespace-cdn.com/content/v1/57393166d210b8ad8493dd88/1494418755913-VYBF8XKT7W565382A6II/Screen+Shot+2017-05-10+at+5.43.54+pm.png Work - Out of the blue To introduce Sherwin Williams, an established American paint brand, into the Australian market we created the embodiment of Sherwin Williams. The point of difference for this brand is their Home Colour Collections – collections where any combination of the colours will work together. He came out of the blue and it matched. https://images.squarespace-cdn.com/content/v1/57393166d210b8ad8493dd88/1494418898444-WZBP601A8ZO0F29SKYWE/Screen+Shot+2017-05-10+at+6.03.42+pm.png Work - Bring out the super in your little hero To promote the launch of the Marvel Ultimate Super Hero Comic Book collection available with News Corp papers, we created a TV campaign featuring young kids who inspired by the comics took on Superhero roles at home. https://images.squarespace-cdn.com/content/v1/57393166d210b8ad8493dd88/1494419115871-RNKC6XST34K0IFPR2G68/Screen+Shot+2017-05-10+at+8.07.42+pm.png Work https://images.squarespace-cdn.com/content/v1/57393166d210b8ad8493dd88/1494406527148-A2IV3XADJ9AW5473J3TI/Screen-Shot-2015-03-31-at-1.02.41-pm_670.png Work https://www.wee.nz/things-you-should-know daily 0.75 2019-01-14 https://www.wee.nz/things-you-should-know/how-to-start monthly 0.5 2020-02-04 https://www.wee.nz/things-you-should-know/12-days-of-christmas-marketing monthly 0.5 2020-02-04 https://images.squarespace-cdn.com/content/v1/57393166d210b8ad8493dd88/1543608037203-9GE1EQG5SR9T43Z7BPEO/wee+advent+invercargill Things you should know - 12 days of Christmas Marketing https://images.squarespace-cdn.com/content/v1/57393166d210b8ad8493dd88/1543613230166-VAAMMIARZ8S0Z7ZEA67B/advent+calendar+invercargill Things you should know - 12 days of Christmas Marketing https://www.wee.nz/things-you-should-know/excuses-for-not-having-facebook-for-your-business monthly 0.5 2018-12-17 https://www.wee.nz/things-you-should-know/advertising-now monthly 0.5 2020-02-04 https://images.squarespace-cdn.com/content/v1/57393166d210b8ad8493dd88/1545084262256-LLH3USQSK8P9OHMG4ICK/PlanInternational Things you should know - Advertising now https://images.squarespace-cdn.com/content/v1/57393166d210b8ad8493dd88/1545084308982-VQP3B2I399498SMHWKFC/rick_morty_sauce.0.png Things you should know - Advertising now https://images.squarespace-cdn.com/content/v1/57393166d210b8ad8493dd88/1545084177748-04H3HRXJKXHQS3W8SLFI/Invercargill+Public+Library+Kardashian Things you should know - Advertising now https://www.wee.nz/people-of-the-south daily 0.75 2019-01-01 https://images.squarespace-cdn.com/content/v1/57393166d210b8ad8493dd88/1546383644027-ZYCQ10KISZKQA5F0WGZH/image-asset.jpeg People of the South - People of the South - Southland Kai Southland serves up some of the world’s best fare produced within the region including the world famous Bluff Oyster, Stewart Island Salmon, Mussels, Paua and Blue Cod. Check out what the locals have to say. https://images.squarespace-cdn.com/content/v1/57393166d210b8ad8493dd88/1546383644027-ZYCQ10KISZKQA5F0WGZH/image-asset.jpeg People of the South - People of the South - Southland Kai Southland serves up some of the world’s best fare produced within the region including the world famous Bluff Oyster, Stewart Island Salmon, Mussels, Paua and Blue Cod. Check out what the locals have to say. https://static1.squarespace.com/static/57393166d210b8ad8493dd88/5c2bf103c2241bc8b403ebad/5c2bf11b124f1c83879a14a5/1546383640438/ People of the South https://images.squarespace-cdn.com/content/v1/57393166d210b8ad8493dd88/1546383763247-EVVY5X91YOKVKFVFNHRU/image-asset.jpeg People of the South - Southland Rain Yes. It rains here. That’s what makes it magic. https://images.squarespace-cdn.com/content/v1/57393166d210b8ad8493dd88/1546383808361-MFNFJIRMPTESKPUVBAPP/image-asset.jpeg People of the South - People of the South - Raymond Raymond is a local, and a raving fan of Southland. If you get a chance, grab a flight with him to the edge of the world. You won’t regret it. https://images.squarespace-cdn.com/content/v1/57393166d210b8ad8493dd88/1546383912680-X7DFTU320WJQ0GA7VRZ6/image-asset.jpeg People of the South - People of the South - Ange Ange knows everything there is to know about Ulva Island. And she’s a bit awesome to boot. https://images.squarespace-cdn.com/content/v1/57393166d210b8ad8493dd88/1546383910709-LEA6FZWXI9CBG3DCA7MN/image-asset.jpeg People of the South - People of the South - Ange Ange knows e https://images.squarespace-cdn.com/content/v1/57393166d210b8ad8493dd88/1546383929466-ZQIOLTXYN9ATFTBSYEBP/image-asset.jpeg People of the South - People of the South - Nikki Sharks and rays, and this amazing lady who has found herself in love with New Zealand’s most Southern town. https://www.wee.nz/copywriting daily 0.75 2021-03-07 https://images.squarespace-cdn.com/content/v1/57393166d210b8ad8493dd88/1615078023074-V3NYIZKZ1YX63DG5ZU22/Gravity+for+Stone+Soup.jpg Let's hijack the conversation and lead attentions astray. - "Transformed my unintelligible vomit of words into readable, enjoyable content.” — Nigel, Southern Cross Insurance https://images.squarespace-cdn.com/content/v1/57393166d210b8ad8493dd88/1615078023074-V3NYIZKZ1YX63DG5ZU22/Gravity+for+Stone+Soup.jpg Let's hijack the conversation and lead attentions astray. - "Transformed my unintelligible vomit of words into readable, enjoyable content.” — Nigel, Southern Cross Insurance https://images.squarespace-cdn.com/content/v1/57393166d210b8ad8493dd88/1615080124023-NNGBOYLZXHQBV4VV72VN/Elevit%2BAd_650-1.jpg Let's hijack the conversation and lead attentions astray. - “Stonker, stonkingly good, and everyone here loves working with her.” — Kereti, JWT https://images.squarespace-cdn.com/content/v1/57393166d210b8ad8493dd88/1615090281827-XJLHZALS51NGQHILVZD2/image-asset.jpeg Let's hijack the conversation and lead attentions astray. https://images.squarespace-cdn.com/content/v1/57393166d210b8ad8493dd88/1615090237968-V78ZY31OW85N7XLRXLAR/image-asset.jpeg Let's hijack the conversation and lead attentions astray. https://images.squarespace-cdn.com/content/v1/57393166d210b8ad8493dd88/1615089245785-JTOQYNVJHMLH8620XZUD/Untitled-1.png Let's hijack the conversation and lead attentions astray. https://images.squarespace-cdn.com/content/v1/57393166d210b8ad8493dd88/1615089952628-FTVTSBM1BWZNFUAU51PV/louie.png Let's hijack the conversation and lead attentions astray. https://images.squarespace-cdn.com/content/v1/57393166d210b8ad8493dd88/1615079812205-153AZGAA6BCSATNQBVU4/Xero%2BHoney.png Let's hijack the conversation and lead attentions astray. https://images.squarespace-cdn.com/content/v1/57393166d210b8ad8493dd88/1615089526438-C5YW2ZVE6QZJEL2XJ1O5/love.png Let's hijack the conversation and lead attentions astray. https://images.squarespace-cdn.com/content/v1/57393166d210b8ad8493dd88/1615089563294-PHBQ02YJRPJKP6IBOD8M/extra.jpg Let's hijack the conversation and lead attentions astray. https://www.wee.nz/nonsense daily 0.75 2021-03-07 https://images.squarespace-cdn.com/content/v1/57393166d210b8ad8493dd88/1615088953154-V0EKKUO8XFZRV4XGOLL7/Screen%2BShot%2B2017-05-10%2Bat%2B8.07.42%2Bpm.png Controversy isn’t about instigation, but a way of arresting your audience. https://images.squarespace-cdn.com/content/v1/57393166d210b8ad8493dd88/1615088953154-V0EKKUO8XFZRV4XGOLL7/Screen%2BShot%2B2017-05-10%2Bat%2B8.07.42%2Bpm.png Controversy isn’t about instigation, but a way of arresting your audience. https://images.squarespace-cdn.com/content/v1/57393166d210b8ad8493dd88/1615088507253-8SPB1YLR0VT06CZU22YW/image-asset.jpeg Controversy isn’t about instigation, but a way of arresting your audience. https://images.squarespace-cdn.com/content/v1/57393166d210b8ad8493dd88/1615088949948-SFDUTFPDVC0K0CD5Q08E/IMG_3535.jpeg Controversy isn’t about instigation, but a way of arresting your audience. https://images.squarespace-cdn.com/content/v1/57393166d210b8ad8493dd88/1615088950436-2TV1QBEE65UJGC71JH1J/12670575_10154529253024829_7011720090911024025_n_670.jpg Controversy isn’t about instigation, but a way of arresting your audience. https://www.wee.nz/votelou daily 0.75 2021-04-05 https://images.squarespace-cdn.com/content/v1/57393166d210b8ad8493dd88/1617400049965-XX796HAUWSR2XBQ0L7PP/image.jpg Vote Lou for ILT. - Attract and retain our talented young people. There’s so much potential in Invercargill for young people, and yet they don’t stay. Our city culture, nightlife and food scene has a lot to do with this. And it’s time for change. As the largest employer of young people in the region, the ILT have a responsibility to provide quality training. Our “Southern Hospitality” reputation lies in their hands. I want to help the ILT engage and attract this new generation and create a brighter future for Invercargill. Here’s how: Listen to the needs of this audience Provide high-quality eateries and small bars Offer options for night culture - places people want to enjoy and share Offer a wider selection of craft beer Provide meaningful employment with quality training Offer menu alternatives to chips and aioli The Invercargill Licensing Trust board would benefit from having someone connected to this next generation, offering a fresh perspective. Someone ready to listen and test fresh ideas. I am that person. I’m 33. Decisions this board makes impact my life, and the culture of this city I’ve chosen to return to. If you’re a young person or are youth adjacent (like me) I’d love to hear your thoughts. Email me at louise@lemoncreative.co.nz https://images.squarespace-cdn.com/content/v1/57393166d210b8ad8493dd88/1617400049965-XX796HAUWSR2XBQ0L7PP/image.jpg Vote Lou for ILT. - Attract and retain our talented young people. There’s so much potential in Invercargill for young people, and yet they don’t stay. Our city culture, nightlife and food scene has a lot to do with this. And it’s time for change. As the largest employer of young people in the region, the ILT have a responsibility to provide quality training. Our “Southern Hospitality” reputation lies in their hands. I want to help the ILT engage and attract this new generation and create a brighter future for Invercargill. Here’s how: Listen to the needs of this audience Provide high-quality eateries and small bars Offer options for night culture - places people want to enjoy and share Offer a wider selection of craft beer Provide meaningful employment with quality training Offer menu alternatives to chips and aioli The Invercargill Licensing Trust board would benefit from having someone connected to this next generation, offering a fresh perspective. Someone ready to listen and test fresh ideas. I am that person. I’m 33. Decisions this board makes impact my life, and the culture of this city I’ve chosen to return to. If you’re a young person or are youth adjacent (like me) I’d love to hear your thoughts. Email me at louise@lemoncreative.co.nz https://images.squarespace-cdn.com/content/v1/57393166d210b8ad8493dd88/1617402796048-AMRYQG0ZZJOOGJLLOXVA/local.jpg Vote Lou for ILT. - Showcase our Kai. Southland farmers, fishers, and growers provide Kiwis across the country with world-class lamb, beef and venison, blue cod, shellfish, potatoes, milk, carrots, and kelp. And yet, it's pretty hard to get fresh blue cod for dinner in town, or a dish with any local ingredients. The ILT tagline is “For our Community.” Let’s bring this purpose to life and help our food-producing communities showcase their kai through the buying power of the ILT’s many restaurants and hotels. It would: Give tourists quality cuisine from the places they were inspired by on their travels around Southland, encouraging them to stay longer, spend more and share with others. Give locals menus to inspire them, and offer more options for dining, including plant-based and dietary. Create stronger food resilience in supply chains in our backyard. Give local producers a pathway for growth by creating steady demand, and quality control. In turn keeping money in the South and enticing more high-end chefs, producers and foodies to travel to Invercargill. https://images.squarespace-cdn.com/content/v1/57393166d210b8ad8493dd88/1617402433046-68R0AT6LH8Z26MNPWG2A/huruhuru.jpg Vote Lou for ILT. - Support staff to inspire excellence. Ma Te huruhuru, Ka rere Te manu - Adorn the bird with feathers so it can fly. Empowering and supporting staff to inspire excellence will lead to happier workers, stronger turnovers, cost efficiencies, and establishments to be proud of. ESOP is one way of achieving this. It’s a win-win: the better the establishment performs, the better the ultimate benefit for both the staff and the ILT. There are other means of rewarding loyalty, too. However it is achieved, it is necessary for creating and running establishments that are not only profitable but have personality. Currently, many of our taverns feel the same-same. https://images.squarespace-cdn.com/content/v1/57393166d210b8ad8493dd88/1617400332988-FZFP8J88M0NL103SG20A/da.jpg Vote Lou for ILT. - Enhance our culture. The ILT are remarkable in their contribution to community funding. The numbers don’t lie - millions have been spent on improving our city. I applaud and wish to help continue this effort. I have been a footballer since I was a kid, and play for Old Boys’ now. I enjoyed track cycling, squash, swimming and hockey. All in world-class facilities that exist with help from the ILT. We’re privileged in Southland to have these opportunities, but we’re more than simply sport. And I’d love to see this same support offered to our wider community - grow our culture and embrace the diversity that is evolving here. https://www.wee.nz/vote daily 0.75 2021-04-02 https://www.wee.nz/photos-from-hop-n-vine daily 0.75 2021-04-02 https://www.wee.nz/in-the-news daily 0.75 2021-04-02 https://www.wee.nz/in-the-news/whatson monthly 0.5 2021-04-02 https://www.wee.nz/in-the-news/odt monthly 0.5 2021-04-02 https://www.wee.nz/meet-lou daily 0.75 2021-04-03 https://www.wee.nz/meet-lou/chamber monthly 0.5 2021-04-03 https://www.wee.nz/meet-lou/nuts monthly 0.5 2021-04-03 https://www.wee.nz/meet-lou/soba monthly 0.5 2021-04-03 https://www.wee.nz/meet-lou/codesign monthly 0.5 2021-04-02 https://www.wee.nz/articles-1 daily 0.75 2024-09-11 https://www.wee.nz/event-calendar-artesia daily 0.75 2025-05-12 https://www.wee.nz/event-calendar-artesia/2016/5/13/lorem-ipsum-1-m8gax monthly 0.5 2016-08-26 https://www.wee.nz/weefest daily 0.75 2026-03-30 https://www.wee.nz/weefest/amplify monthly 0.5 2026-03-30 https://www.wee.nz/weefest/tootsweets monthly 0.5 2026-03-29 https://www.wee.nz/weefest/bikecrawl monthly 0.5 2026-03-30 https://www.wee.nz/weefest/batch-cookie monthly 0.5 2026-03-25 https://www.wee.nz/weefest/filleting monthly 0.5 2026-03-29 https://www.wee.nz/weefest/cookies monthly 0.5 2026-03-30 https://www.wee.nz/weefest/gin monthly 0.5 2026-03-29 https://images.squarespace-cdn.com/content/v1/57393166d210b8ad8493dd88/3471698f-1f3c-4fa8-9aa4-c92a7af0e01a/IMG_1343.jpeg Wee Fest - Wee Flight at The Langlands - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.wee.nz/weefest/secret-potluck monthly 0.5 2026-03-26 https://www.wee.nz/weefest/pizza monthly 0.5 2026-03-29 https://www.wee.nz/weefest/toast-stop monthly 0.5 2026-03-30 https://www.wee.nz/weefest/hakari monthly 0.5 2026-03-25 https://images.squarespace-cdn.com/content/v1/57393166d210b8ad8493dd88/2ec1fdaa-735a-4b4f-a43e-bdaeb937d174/Hakari+with+Hayz Wee Fest - Hākari with Hayz at the Anchorage - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.wee.nz/weefest/raddad monthly 0.5 2026-03-29 https://www.wee.nz/weefest/sfm-bites monthly 0.5 2026-03-25 https://www.wee.nz/weefest/pickled monthly 0.5 2026-03-25 https://www.wee.nz/weefest/fast-foodies monthly 0.5 2026-03-26 https://www.wee.nz/brief daily 0.75 2016-05-16 https://www.wee.nz/lou daily 0.75 2021-03-07 https://www.wee.nz/about2 daily 0.75 2019-02-10 https://www.wee.nz/terms-of-service daily 0.75 2016-04-27 https://www.wee.nz/book-time-to-chat daily 0.75 2019-02-11 https://www.wee.nz/lemon daily 0.75 2021-03-07 https://www.wee.nz/clients daily 0.75 2019-08-05 https://images.squarespace-cdn.com/content/v1/57393166d210b8ad8493dd88/1549878984444-UQ11PCKMTEFH58I5WAMR/Ford+Logo Clients https://images.squarespace-cdn.com/content/v1/57393166d210b8ad8493dd88/1549879047458-55FFEU91WXEAJGOKLBU1/Jack+Daniels+Logo Clients https://images.squarespace-cdn.com/content/v1/57393166d210b8ad8493dd88/1549879088911-KUIK1ANMVAXB321PU614/Southland+NZ+Logo Clients https://images.squarespace-cdn.com/content/v1/57393166d210b8ad8493dd88/1549879114419-7TIF22OZ4H1T7EUOZ9XF/Z+Energy+Logo Clients https://images.squarespace-cdn.com/content/v1/57393166d210b8ad8493dd88/1549879148830-BT523J8NV3ZVB3O114NR/Major-Minor-250-Submark-Gold-Small.png Clients https://images.squarespace-cdn.com/content/v1/57393166d210b8ad8493dd88/1549879195659-M0YVM5NS0BP9RV9FV4N5/Virgin+Mobile+Logo Clients https://images.squarespace-cdn.com/content/v1/57393166d210b8ad8493dd88/1549879203247-M4NS96N274QYA4WXLVEW/Screen+Shot+2019-02-11+at+10.49.38+PM.png Clients https://images.squarespace-cdn.com/content/v1/57393166d210b8ad8493dd88/1549879230054-LSCBSD8YU9MUAXADHMN3/Screen+Shot+2019-02-11+at+10.50.00+PM.png Clients https://images.squarespace-cdn.com/content/v1/57393166d210b8ad8493dd88/1549910103888-OULD14EV7418XKWOEMB5/Xero+logo Clients https://images.squarespace-cdn.com/content/v1/57393166d210b8ad8493dd88/1549910107093-J8O9W85IE3C1FWUK8S3Q/Tuatara-Logo.jpg Clients https://images.squarespace-cdn.com/content/v1/57393166d210b8ad8493dd88/1549910120533-70PJZ2QYE6RCSDBX8N4R/adf+logo Clients https://images.squarespace-cdn.com/content/v1/57393166d210b8ad8493dd88/1549910210707-LI4KC0EE8AV64U1X03JQ/dragonfly+organics+logo Clients https://www.wee.nz/whatwedo daily 0.75 2019-02-11 https://www.wee.nz/copy daily 0.75 2021-03-07 https://images.squarespace-cdn.com/content/v1/57393166d210b8ad8493dd88/1549878515773-YN1IK9FH35482XV61P5H/Xero+Honey Copywriting https://images.squarespace-cdn.com/content/v1/57393166d210b8ad8493dd88/1615076559304-83V8XO6DXJV45M0QDQMD/Gravity+for+Stone+Soup Copywriting https://images.squarespace-cdn.com/content/v1/57393166d210b8ad8493dd88/1549878769164-5PUB6JK7KSJFUXLGF9BT/PSS+Annual+Report Copywriting https://images.squarespace-cdn.com/content/v1/57393166d210b8ad8493dd88/1549878806698-1RC6EM5FV7H4B602ZVLD/PSS+Legacy+Report Copywriting https://www.wee.nz/hello daily 0.75 2021-04-02 https://www.wee.nz/weemag daily 0.75 2023-02-18 https://www.wee.nz/wee daily 0.75 2023-02-20 https://images.squarespace-cdn.com/content/v1/57393166d210b8ad8493dd88/852b10c7-f47f-4586-a310-f5164c1b5a72/Yarns Wee - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.wee.nz/issue1 daily 0.75 2024-06-17 https://images.squarespace-cdn.com/content/v1/57393166d210b8ad8493dd88/852b10c7-f47f-4586-a310-f5164c1b5a72/Screen+Shot+2023-02-18+at+10.57.03+AM.png Issue 1: Yarns About Kai - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.wee.nz/weelove daily 0.75 2023-02-20 https://images.squarespace-cdn.com/content/v1/57338c9c04426238cff162e3/1463509796110-35Z62FHI8PBFN18FDFWV/20140301_Trade+151_0278.jpg Wee bits of love https://www.wee.nz/about-artesia daily 0.75 2024-05-01 https://images.squarespace-cdn.com/content/v1/57338c9c04426238cff162e3/1463508935827-CIYROC4NTX1KPYV7BK8U/Aro+Ha_0986.jpg About https://www.wee.nz/wee-cookbooks daily 0.75 2023-03-01 https://www.wee.nz/the-wee-list daily 0.75 2023-03-12 https://www.wee.nz/sugar-coated-stories daily 0.75 2024-06-17 https://images.squarespace-cdn.com/content/v1/57393166d210b8ad8493dd88/4579f667-04f0-41ae-9b97-c4b25879fcfe/Wee+Issue+Two+Cover+Art Sugar coated stories - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.wee.nz/storytelling daily 0.75 2023-07-25 https://www.wee.nz/2024 daily 0.75 2024-06-17 https://images.squarespace-cdn.com/content/v1/57393166d210b8ad8493dd88/a9f31e3d-53d9-4017-a9ce-4aecd056393c/Wee2024 Wee Calendars - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/57393166d210b8ad8493dd88/5d180f02-996d-423a-b702-7816c00dfe3c/Wee+2024.png Wee Calendars - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.wee.nz/rootstock daily 0.75 2024-04-09 https://images.squarespace-cdn.com/content/v1/57393166d210b8ad8493dd88/1712174863269-MO9Z4HJIUIE60U0XP3SX/People+dancing.png Rootstock https://images.squarespace-cdn.com/content/v1/57393166d210b8ad8493dd88/d8bab98c-f368-46be-9b40-967fb0234db1/A8A90164-F503-4394-A0DA-3A07AC4D0174.png Rootstock - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/57393166d210b8ad8493dd88/8248d9e3-96c2-40f0-869f-afa0d25dd829/People+dancing.png Rootstock - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/57393166d210b8ad8493dd88/22356c59-ae08-4c20-82ee-7a027b11059f/1.jpg Rootstock - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/57393166d210b8ad8493dd88/d0e87c0b-e58f-4727-9cbd-fda4923719c5/2.jpg Rootstock - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.wee.nz/issue3 daily 0.75 2024-11-18 https://images.squarespace-cdn.com/content/v1/57393166d210b8ad8493dd88/1716775262280-Z0VEBBG3HONX2Y79E6B5/IMG_4604.JPG Reflecting on kai https://images.squarespace-cdn.com/content/v1/57393166d210b8ad8493dd88/8cfad6ed-2471-4629-825a-0a2c64192cc6/Screenshot+2024-05-27+at+2.03.41+PM.png Reflecting on kai - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.wee.nz/articles daily 0.75 2024-06-17 https://www.wee.nz/win daily 0.75 2024-06-21 https://www.wee.nz/call-for-submissions daily 0.75 2024-07-08 https://www.wee.nz/2025 daily 0.75 2024-11-18 https://images.squarespace-cdn.com/content/v1/57393166d210b8ad8493dd88/802cf30b-7649-49f7-b190-e916f1f197a1/calendar+cover+2025.png 2025 Wee Calendar - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.wee.nz/issue-4 daily 0.75 2024-11-18 https://images.squarespace-cdn.com/content/v1/57393166d210b8ad8493dd88/5c82bc72-976a-48ad-a40d-526af1512c8b/Screenshot+2024-11-18+at+10.05.13+PM.png Issue 4: For the mouths of babes - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.wee.nz/wee-awards daily 0.75 2024-12-01 https://www.wee.nz/events-artesia daily 0.75 2025-05-12 https://www.wee.nz/location-artesia daily 0.75 2025-05-12 https://images.squarespace-cdn.com/content/v1/57338c9c04426238cff162e3/1463160571058-W98R0HZ587RCHTFP3CQY/broiled-salmon-with-spring-onion-risotto17.jpg Location https://www.wee.nz/policies-artesia daily 0.75 2025-05-12 https://images.squarespace-cdn.com/content/v1/57338c9c04426238cff162e3/1463509796110-35Z62FHI8PBFN18FDFWV/20140301_Trade+151_0278.jpg Policies https://www.wee.nz/terms-conditions-artesia daily 0.75 2025-05-12 https://images.squarespace-cdn.com/content/v1/57338c9c04426238cff162e3/1463509796110-35Z62FHI8PBFN18FDFWV/20140301_Trade+151_0278.jpg Terms & Conditions https://www.wee.nz/contact-artesia daily 0.75 2025-05-12 https://www.wee.nz/kaiandkorero daily 0.75 2025-06-08 https://images.squarespace-cdn.com/content/v1/57393166d210b8ad8493dd88/74d19016-84a1-4ea0-9909-7369ee7ce54c/IMG_1089+3.JPG Kai and Kōrero - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.wee.nz/wee-fest-2026 daily 1.0 2026-03-25 https://images.squarespace-cdn.com/content/v1/57393166d210b8ad8493dd88/30c7f44e-c307-4b93-9834-d0f9d34dccdd/9-12+April+%282000+x+500+px%29.png Wee Fest 2026 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.wee.nz/store daily 0.75 2023-06-28 https://www.wee.nz/store/lou monthly 0.5 2024-11-28 https://images.squarespace-cdn.com/content/v1/57393166d210b8ad8493dd88/1687931136996-IHSH9VOMKWURF5P130OL/1517635806271.jpeg Store - Either an expensive coffee or cheap strategy session