Excuses for not having Facebook for your business
I don’t have time
Make it
Facebook is still the cheapest form of advertising, and shows a sense of professionalism with your brand. If you can put aside 30 minutes at the beginning of the week to decide what needs to be posted this week, do so. It’ll make it easier. You can schedule posts in advance, so when you have some time put in all the easy wins. I also run monthly workshops so you don’t have to plan your content alone. Join the class.
Find someone to do your social media for you
You can pay someone or there are plenty of students that are looking to help out. If you’re giving this task to someone else don’t micromanage but make sure what they’re posting is on your brand, not their own.
I don’t know what to write
What do you like about your business? It’s likely others will too.
Take photos of your studio, office, factory
Let people get to know you
Did you just complete a big job like cataloguing? Or redesigning an annual report, or something else you think the public won't understand? Give them the chance to learn. Step it out for them.
I don’t understand it
Think of social media as a coffee shop. What would I say to a friend if I saw them in the queue with me?
What I wouldn’t do
I wouldn’t tell them any outrageous secrets, in case someone else was listening. I wouldn’t speak ill of others in case someone overheard me. I wouldn’t use inappropriate language (or at least language out of character). I also wouldn’t start talking like I was a professor, or like I was writing a formal submission to the council.
What I would do
Tell them things I’m excited about. They’ll get excited with me.
Tell them things I know she’d love to know – a live show of Rupaul is coming to Queenstown!
Show them some of the cool things I’ve been working on, ask her about the things she’s doing.
Invite her to something I know she might like.
Remember you’re not shouting, you’re chatting.
It’s social. Be social.
Download my cheatsheet for Social Media here.